About us: Amaro
Amaro spring water comes from a protected environment in a forest located north of St. Cuthbert. A natural and pure spring water that is totally sourced in Quebec. Since its humble beginnings, Amaro began its operations in 1972, Amaro is the only major spring water bottling company owned by Quebec interests.
Amaro is fresh water from Quebec.
In harmony with the environment and technology, Amaro only taps the surplus that nature provides, assuring ever-lasting supply of spring water. Over 90% of our water is bottled in reusable containers. By choosing Amaro water, Joannie Rochette knows that she is making a healthy and responsible choice.
Amaro and Joannie are the perfect combination: focusing on health, freshness and nothing less than excellence.
Thanks to M. Jean-Guy Paradis, photographer.
Amaro is a local, family owned business that began modestly operating in 1972 and developed, over the years, into one of the most important natural spring water bottling companies in Quebec.
Amaro water was first tapped by Mr. Armand Rheault, its founding owner. It comes from a spring located in a forest north of St. Cuthbert, a small village in the Lanaudiere region near the Laurentians, just a few kilometers north of Berthierville.
In 1987, Mr. Rheault sold the company to the Colpron family. Back then, every year, Amaro was producing 200,000 bottles of 18.9 litres. Today, production exceeds 4,000,000 bottles, distributed throughout Quebec and parts of Ontario.
Amaro currently provides employment to more than 200 people, including its own employees and authorized distributors.
Amaro’s property, north of the St. Cuthbert village, in the Lanaudiere region, covers 4.4 million square meters of wooded and unexploited land where the Canadian Shield begins. The forest protects the Amaro spring from any pollution. This vast territory is home to some half a million trees that capture carbon dioxide, one of the main causes of global warming. This helps reduce the impact of gases emitted by vehicles that carry Amaro products.
Amaro water is drawn respectfully, according to the highest authorities or industries
standards. Bottled directly from the source in reusable and recyclables containers,
the water is never transported by tanker, eliminating any contamination risks.
A quality management and food security system is implemented in every step of the process.
In addition, to ensure water purity, Amaro allows no activity around the source. The only thing that surrounds it is the forest, on 4.4 million square meters.
All of these actions ensure the sustainability of the Amaro source and guarantee an exceptional product.
- Health Canada
- Quebec Ministry of Environment
- Quebec Ministry of Agriculture, Fisheries and Food